PRODUCTION
Production is the making and creation and the process that takes place before a
movie is made. It involves an initial story, idea, or commission,
through scriptwriting, casting, shooting, editing,
and screening the finished product before an audience that
may result in a film release and exhibition. There are many things which can happen in post-production. Common
tasks include:
1.Editing video footage
2. Editing the soundtrack, adding sound effects,
music, etc.
3. Adding titles and graphics
4. Colour and exposure correction
5. Adding special effects
6. Re-shooting certain scenes if required
("pick-up" shots)
In some cases post-production is relatively
straightforward, consisting of choosing and arranging footage in the correct
sequence. In most cases however, post-production is a time-consuming job taking
longer than the actual production phase.
DISTRIBUTION
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Once the production of a movie is completed. The
branch of the film industry where the finished film is supplied to places it
will be shown. A film company or individual responsible for realising films and
getting it out to its audience either theatrical or home viewing (DVD, Video on
demand , download , television programmes through broadcast syndication
etc.)
•
A distributor may do this directly (if the distributor
owns the theatres or film distribution networks) or through
theatrical exhibitors and other sub-distributors. There are four main routes
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1.Threatrical distribution
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2.Early distribution windows
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3.Home video distribution
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4.Non-theatrical distribution
MARKETING
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Film promotion is the practice of promotion specifically in
the film industry. The techniques
that are used to market different target audience on getting publicity on a
film or movie are done :
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In theatres: Trailers are a mainstay of film promotion, because they are delivered
directly to movie-goers. They screen in theatres before movie showings.
Generally they tell the story of the movie in a highly condensed fashion
compressing maximum appeal into two and half minutes, Film posters, Slideshows,
Standees.
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Television and radio
promotion
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The internet via twitter or YouTube adverts. Creation of standalone
studio-sponsored per-film websites such as "example-the-movie.com".
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Promotional tour: Film actors, directors, and producers appear for television,
radio, and print media interviews, sometimes showing a clip from the film
or an outtake. Interviews are conducted in person or remotely. During film
production, these can take place on set. After film release, key
personnel make appearances in major market cities or participate remotely via
"satellite" or telephone.
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Audience research: this is a key element that part
takes when producers a marketing there movie. There are seven distinct types of
research conducted by film distributors. When audience research is conducted
for domestic theatrical release, it involves these areas:
1.
Positioning studies versus other films that will
premiere at the same time.
2. Test screenings of finished or nearly finished films; this is the most well-known.
3. Testing of audience response to advertising materials.
4. Tracking surveys of audience awareness of a film starting six weeks before
premiere.
5. Exit surveys questioning film goers about their demographic makeup and
effectiveness of marketing.
6. Title testing in an early stage.
7. Concept testing that would occur in development phase of a film before it is
produced
EXHIBITION
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Exhibition is the retail branch of the film industry.
It involves not the production or the distribution of motion pictures, but
their public screening, usually for paying customers in a site devoted to such
screenings, the movie theatre.
