2.Release of My Brother The Devil

My Brother The Devil is a WILD HORSES FILM COMPANY and ROOKS NEST ENTERTAINMENT production, produced by Gayle Griffiths, Julia Godzinskaya, Michael Sackler and executive produced by El Hosaini and Mohamed Hefzy.

Before the release of the film there were about 3 cinema's who were screening the movie which was Hackney picture house, brixton oval and Empire - Leicester square. Now a staggering 16 different cinemas all over london are show casing this film such as: 

There has been mixed reviews on My brother The Devil some negative but mostly positive she address the whole coming of age and a different scale than any urban movie has ever done, with average rating with about 3/4 stars.

Release of My Brother The Devil

Researching things related to My Brother The Devil was fa more tricky than Skyfall clearly because it is an urban British movie where as Skyfall is 'James bond' Hollywood movie which will obviously attract a world wide audience. 

My Brother The Devil has already won reviews at the sundance festivals where El Hosanini was awarded the worldview Impact and World cinematography Awards and also in Berlin where the film picked up the prize for 'Best European Film from the Europe cinemas label network. El Hosaini was most recently the recipient of the Best British Newcomer award at the London Film Festival 2012, the film having been nominated for an impressive three awards.

The director of the film My Brother The Devil is Sally El Hosaini who started working on her film after the 7/7 bombings occurred. The filming of the movie began in summer 2011 in East London Hackney  mostly around the Gascoigne estate. - As thousands were rioting 

"Riots broke out in Hackney the day we did our camera tests," said El Hosaini.

"The riots meant there was a ban on shooting any exterior scenes with fights with youths and guns or knives. In all of London throughout the shoot! That prompted some quick rewrites.

This meant they had to relocate themselves for a short amount of time and were forced to work in Wimbledon on a studio set that looked like "a quaint county village"

Below is a link to a video of the director herself talking about her film, what drived her to write an Urban movie of youths growing up on a concil estate in hackney as many movie like these have already been done and alot of urban films are laughed at now.

http://www.youtube.com/watch?v=YaX8xYRgZgQ 

The stars of the film and some cast memembers were:

James Floyd

Rashid

Saïd Taghmaoui

Sayyid

Elarica Gallacher

Vanessa

Arnold Oceng

Aj

Fady Elsayed

Mo

Aymen Hamdouchi

Repo

Letitia Wright

Aisha

Anthony Welsh

Izzi

Ashley Bashy Thomas

LenNasser Memarzia

Abdul-Aziz

Amira Ghazalla

Hanan

My Brother The Devil



My Brother The Devil Trailer




My Brother The Devil Poster

 The IMDB page of My Brother The Devil 















 

              

















                                 
              


 The Facebook page of My Brother The Devil

"My Brother The Devil"

16th October it has been reported that "My Brother the Devil" premiered in Leicester Sq.

My brother the devil also hosted a competition to gain recognition. All you had to do is follow them on twitter and like the poster on facebook in order to put yourself in a raffle to win the official poster!

SCREENING!

Obviously to get recognised and win awards people have to watch the film. The film been out in the BFI library for screening to the public and critics. MBTD also has a Facebook application where people can use to find their nearest screening! I say that's a good stunt for marketing.

Screening at the US!

It's official, MBTD has made it to screen in America, places such as Sans Francisco!

Meet with the director on November 9th 2012!

Screening at Mile End genesis followed by Q & A with Sally El Hosaini, James Floyd and Fady Elsayed! What a great way to attract people to Genesis and to watch the film!

The street hype begins. It is an Honour to have our old unofficial poster bootlegged in a store in Angel Islington, way before the campaign has started. (4th September 2012)

My brother is a devil - Social Media promotion

The EMPIRE Magazine 
http://www.empireonline.com/reviews/review.asp?FID=137936


The guardian 
http://www.guardian.co.uk/film/movie/149893/my-brother-the-devil

Berlin Film Festival Review: ‘My Brother the Devil’ is All in the Details

http://www.filmschoolrejects.com/film-festivals/berlin-film-festival-review-my-brother-the-devil-is-all-in-the-details.php

Twitter

Youtube

Facebook

http://www.facebook.com/mybrotherthedevil

Flickr

http://www.flickr.com/photos/jmgphotos/8106213524/

My brother is a Devil poster

My Brother is a devil - BBC Interview

coke

Coke Pulls An Elaborate PR Stunt in London to Promote SKYFALL

For bond girls

OPI The Man With The Golden Gun is an 18kt real gold top coat that contains gold flecks for a bond girl manicure!

Products

Adidas Gazelle 2

In the workout scenes in SkyFall (2012), James Bond (Daniel Craig) wears a pair of blue Adidas Gazelle 2 sneakers. These iconic Adidas Gazelle II sneakers are available in many colours, and in leather or suede.

James Bond: 50 Years of Movie Posters. Packaged in a beautiful slipcase with two art prints.

A special SkyFall edition of the phone is now available, which is called "The Bond Phone" by Sony. It is not known if this is the exact same phone as seen in SkyFall. In the movie, the phone used by Bond seems to have a Silver back (which could indicate it is the Silver version of the T which has a silver backside), but it could also be the reflection or lighting. The SkyFall edition released by Sony is the Black version.

Interviews before the release of SKYFALL

Shawn Edwards Sits down with beautiful Bond Girls 
Berenice Marlohe and Naomie Harris to discuss the hugely anticipated James Bond movie SKYFALL.












                                                                                    Interview from Daniel Craig 

Technology marking the 50th anniversary

Sony VAIO TT Series Notebook PC - James Bond 007 Edition

 
 

Micro Vault Click USB Flash Drive 007 Limited Edition

S.T. Dupont Bullet Keyring with Push Button Lamp

Men's Fragrance

The 007 logo is embossed on the front of the bottle of the fragrance. The 'diamond shaped' pattern on the bottle and packaging looks similar to the pattern of the ST Dupont Diamond Head cufflinks worn by Bond in Casino Royale and Quantum of Solace.

Adeles new song release

Sky-fall premiere on the red carpet

My Brother The Devil: Interviews

Interviews of Director Sally El Hosaini The Cast

My Brother The Devil: Websites & Reviews

IMDB

Cineworld

Odeon

Londonist

Examiner

Red Carpet TV

My Brother The Devil: Social Media Marketing

Facebook

Tumblr

Twitter

The hash tag #MBTD and retweeting allowed more people to be reached.

My Brother The Devil: Trailer

My Brother The Devil: Posters

My brother the devil

My brother the devil has a very interesting story and trailer. It attracts youths, especially ones in London as most can relate to the film. Its amazing that there is a small hype to the film, but then again they have one a few awards already. So far around London i haven't seen a poster of My brother the devil and their twitter has under 3000 followers. This shows that it is a low budget movie but it doesn't make it a bad one. If i do go cinema in this week, i'll be sure to watch the movie. I would also be interested by their twitter to see if their fanbase is growing or staying stationary.

Skyfall: Royal World Premiere

Skyfall: Interviews

Skyfall: Product Placement & Synergy

Sony

Sony Bravia TV

Sony Xperia

A Sony Tablet

Products that were used in the Ad and in Skyfall

Xperia T

Omega

This is a scene where James Bond can be seen wearing an Omega Watch

A extreme close up of the Omega watch, worn by James Bond

The exact model of the Omega Watch, shown in Skyfall